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Email Strategy
An email marketing strategy is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals.2
Email Software
Software for creating, sending, receiving and organizing email campaigns. We have experts in Mailchimp, Contact Contact, Hubspot, Salesforce, SendinBlue, Drip, ConvertKit, AWeber, GetResponse, and more.3
Email Design
To improve open rates, click-through rates and, ultimately, increased engagement with your brand, you should have good design, strong subject lines, well-structrued content, and clear call to actions.4
Audience Development
The more you know about your customers and users, the smarter you can be with your marketing and conversions. Make sure to take the time to research and develop your audiences.5
Lookalike Audiences
Lookalike audiences are a segmentation tool that finds users whose demographics and interests are similar to those of your existing followers. These are easy to create and implement, making them an extremely powerful marketing tool.6
Landing Pages
A landing page is a great way to drive traffic, improve your SEO and build your brand. Approximately 68% of B2B businesses use landing pages to generate leads for future conversion.7
Conversion Forms
A form in which you collect information on your site visitor. Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads and learn more about them.8
A/B Testing
A/B testing helps you avoid unnecessary risks by allowing you to target your resources for maximum effect and efficiency, which helps increase ROI whether it be based on short-term conversions, long-term customer loyalty or other important metrics.9
Integrations
Let us integrate your email marketing with other apps and tools you use. Connect all the data pieces to unlock more potential and get more sophisticated insights.10
Reports & Analytics
Keep tabs on all your marketing campaigns. Here are a few of the metrics you should track and measure: Clickthrough Rate, Conversion Rate, Bounce Rate, List Growth Rate, Email Sharing/Forwarding Rate, Overall ROI, Open Rate, and Unsubscribe Rate.11
Automation
With always‑on marketing automation, you can be sending the right message to the right people at the right moment—without doing the work every time. Automated emails make it easy to start conversations and keep them going all the time.
