1
Content Strategy
Create content for humans, but optimized for search engines.2
Campaigns
Build multi-channel inbound marketing campaigns and track their success in one place.3
CTAs
Let experts help you build professional CTAs that convert your visitors into leads, complete with A/B testing and more.4
Ads
Start targeting users that buy and know exactly which ads convert.5
Website
Build a fast, reliable, and secure website that connects your website to all of your marketing efforts.6
Landing Pages
Build beautiful conversion-oriented, responsive landing pages that match your website and look great on every device.7
Blogging
Create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads for your company.8
Social Media
Get expert social media help to publish updates, monitor terms, and analyze performance across Facebook, LinkedIn, and other social platforms.9
Conversion Forms
Convert visitors into leads and collect valuable lead intelligence with forms that ask the right questions at the right times.10
Lead Flows
Customizable pop-ups that you can easily deploy to any website page that are optimized for mobile devices.11
Conversations
All your communication channels within one shared inbox. Never miss another opportunity to delight your customers.12
Automated Workflows
Automation beyond email, so you can scale your growth and spend less time on repetitive tasks.13
List Segmentation
Segment your leads based on their contact information or how they’ve engaged with you for truly personalized marketing.14
Lead Scoring
Build custom scoring for your leads based on any of their behaviors to prioritize who the sales department follows up with.15
Email Marketing
Send personalized, beautiful marketing emails and measure which messages are most effective.16
Smart Content
Increase the effectiveness of your email with expert, automated help optimizing your email subject line, content, and more.17
Contact Management
Build views and run automated actions to manage your contacts and data.18
Tasks and Activities
Store, track, manage and report on the tasks and activities that make up your relationships with customers.19
Event Segmentation
Segment your contacts and tailor your content based on granular interactions with your website or product.20
Email Sequences
Easily enroll prospects to receive a series of personalized timed email templates right from your inbox.21
Sales Email Tracking
Know the second a lead opens an email, send a perfectly timed follow-up, and close deals faster than ever.22
Sales Playbooks
Build a library of sales best practices and resources. Use rules-based automation to surface recommended content to your sales team.23
Marketing Analytics
Analyze which of your marketing activities are driving the highest ROI in terms of visits, leads, and customers.24
Social Reports
Monitor your social media growth, engagement, and ROI over time across different networks.25
Attribution Reports
Tie things like lead conversions and deals back to the content assets and actions that influenced them.26
Email Analytics
Analyze the performance of your emails through delivery rate, open rate, and clickthrough rate data.27
Custom Revenue Reporting
Run granular reports that tie virtually any effort to the revenue it generated, whether a one-off sale or a recurring agreement.28
Campaign Reporting
Organize your content into a campaign and understand exactly how your marketing efforts contribute to the bottom line.29
Custom Event Reporting
Run reports that give you insight into custom events like video views and other granular interactions with your website or product.30
Goals
Report on metrics related to a specific customer goals and objectives.
