Choose proof that reduces delivery uncertainty
International buyers may need to understand communication, ownership, handover and relevant experience as much as technical capability. Select evidence that addresses those concerns. A project with similar constraints can be more useful than a well-known logo with no explanation. Keep the scope and outcome claims tied to what can actually be documented.
Worked example
Illustrative scenario; not a claim of measured client results.
For an overseas buyer, a profile describing confirmed work and the public result can provide a starting point. Additional evidence might include an approved description of collaboration and handover responsibilities. Do not invent cross-border experience or response guarantees merely to make the example seem relevant. Where evidence is limited, state the available facts and discuss the proposed operating model separately.
Checks, limitations and next decisions
Review whether the proof answers the buyer's specific uncertainty. A portfolio image does not establish integration quality, and a client name does not establish measurable growth. Use permissioned references and clear context. The goal is to support an informed fit discussion, including the questions that still need discovery, rather than to imply that geography alone proves delivery readiness.
A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Show approved examples relevant to the buyer's challenge.
- Explain communication, acceptance and handover.
- Clarify who owns the relationship after launch.
A mistake to avoid
Do not list client logos without appropriate permission or context.
How to check progress
Track recurring trust questions and improve the evidence that answers them.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
For the wider decision process, read Using country pages without creating doorway content.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
AI-assisted editorial content. Examples are illustrative, not client case studies. Read our editorial policy or report a correction.