A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Use matching weekdays and adequate reporting windows.
- Note holidays, launches and promotional activity.
- Compare both absolute counts and rates with their denominators.
A short festival promotion should not be compared casually with a normal business week.
A mistake to avoid
Do not claim a lasting trend from a few days of volatile data.
How to check progress
Keep annotations beside charts and state the comparison window explicitly.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Defining a qualified lead before configuring analytics.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
AI-assisted editorial content. Examples are illustrative, not client case studies. Read our editorial policy or report a correction.