A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Identify what the old URL promised using your records and current incoming links.
- Choose the closest genuine replacement, or retain an informative 404 if none exists.
- Implement a permanent redirect for that exact route and test the full chain.
An old quote-request page normally belongs with the current contact or quotation journey.
A mistake to avoid
A blanket homepage redirect can confuse visitors and conceal broken navigation.
How to check progress
Measure redirect hops and confirm that the destination lets the visitor complete the original task.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Diagnosing a page that Google has not indexed.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
AI-assisted editorial content. Examples are illustrative, not client case studies. Read our editorial policy or report a correction.