A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Test the customer journey from first click to received enquiry.
- Confirm response ownership and available capacity.
- Prepare a process for errors, feedback and urgent corrections.
A successful launch that produces unanswered enquiries wastes the demand it created.
A mistake to avoid
Do not launch all channels before validating the core journey.
How to check progress
Track response time, qualified demand and operational issues during the launch period.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Aligning search ads with landing-page intent.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
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