A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Review customer research and existing enquiries.
- Test mobile performance and the preferred contact journey.
- Use clear currency and service-availability information where relevant.
A business serving both regional and international buyers may need different content priorities rather than duplicated pages.
A mistake to avoid
Do not infer every visitor's language or purchasing power from their country.
How to check progress
Measure qualified enquiries by audience segment and device.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Using country pages without creating doorway content.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
AI-assisted editorial content. Examples are illustrative, not client case studies. Read our editorial policy or report a correction.