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PRACTICAL GUIDE · Analytics

Testing analytics after a website release

A visual release can break measurement even when the page appears normal. Treat analytics checks as part of the launch workflow.

A practical starting point

Work through these checks in order. Use the results to decide what needs to change in your own workflow.

  1. Test the main user actions in a controlled session.
  2. Confirm events fire once with the intended parameters.
  3. Reconcile successful outcomes with the destination system.
ILLUSTRATIVE EXAMPLE

A form redesign may change the success callback while leaving an old tracking listener disconnected.

A mistake to avoid

Do not assume a tag loading proves all business events work.

How to check progress

Record test evidence and repeat only the journeys affected by subsequent changes.

Your action checklist

Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.

Need the wider workflow?

This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Defining a qualified lead before configuring analytics.

Further reading

Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.

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