A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Choose a schema type that matches the page's actual purpose.
- Compare names, dates, URLs and claims with the visible page.
- Run syntax and applicable rich-result checks, then monitor reports after publication.
An article's author and publication date should match its byline and date display.
A mistake to avoid
Do not add invented ratings, awards or reviewer identities to obtain a richer search result.
How to check progress
Track validation errors and maintain a list of templates using each schema type.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Diagnosing a page that Google has not indexed.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
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