Published example: Balajee project profile, with confirmed service scope and clear limits on the claims presented.
A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Confirm permission and the accuracy of public details.
- Explain the starting problem, work performed and measured outcome.
- State limits on attributing the result to one intervention.
A process-improvement case may be relevant to another industry when the operating problem is similar.
A mistake to avoid
Do not remove qualifications to make the headline more dramatic.
How to check progress
Track whether the case study helps buyers ask better-scoped questions.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Aligning search ads with landing-page intent.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
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