A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Define article view, relevant service visit and confirmed enquiry stages.
- Inspect transitions by topic and device.
- Review drop-offs alongside page purpose and traffic quality.
An educational article may help a later return visit even when it does not produce an immediate enquiry.
A mistake to avoid
Do not infer causality from a single observed path.
How to check progress
Track qualified outcomes and acknowledge attribution limits in the report.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Defining a qualified lead before configuring analytics.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
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