A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Define source, medium and campaign naming rules.
- Provide examples for the channels the team actually uses.
- Validate links before launch and preserve a shared register.
Using different spellings for the same newsletter can split reporting into misleading fragments.
A mistake to avoid
Do not include personal or sensitive information in URL parameters.
How to check progress
Review unexpected campaign values and reconcile them before evaluating performance.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Defining a qualified lead before configuring analytics.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
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