A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Choose a problem relevant to a defined professional role.
- Break the subject into distinct decisions or examples.
- Use a recognizable structure without repeating the same advice.
A series on AI rollout can cover use-case choice, data readiness, evaluation and ownership.
A mistake to avoid
Do not claim experience or results that the company cannot substantiate.
How to check progress
Track audience fit and substantive responses across the series.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Aligning search ads with landing-page intent.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
AI-assisted editorial content. Examples are illustrative, not client case studies. Read our editorial policy or report a correction.