A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Record sampled mentions with query wording, date and context.
- Analyze identifiable referral traffic separately in your measurement system.
- Follow those visits through the same qualification process as other channels.
A brand may appear in an answer without receiving a clickable citation or any visit.
A mistake to avoid
Do not convert a few manual checks into a market-wide visibility percentage.
How to check progress
Report sample coverage, referral sessions and qualified outcomes as separate measures.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read What GEO changes in a practical SEO programme.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
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