A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Record the old site's usability and measurement baseline.
- Define the journeys and problems the redesign targets.
- Compare post-launch behavior while accounting for traffic and tracking changes.
A clearer service structure may improve enquiry fit even when total traffic stays similar.
A mistake to avoid
Do not attribute every post-launch metric change to the visual design.
How to check progress
Review task completion, qualified demand and operational reliability together.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Reducing friction in a project enquiry form.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
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