A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Replace repeated vague labels where the surrounding context is insufficient.
- Use the destination topic naturally rather than stuffing multiple keywords.
- Check that the same label does not lead to unrelated destinations.
A link called CRM integration checklist gives more context than another Read more button.
A mistake to avoid
Do not force exact-match phrases into every sentence linking to the same page.
How to check progress
Review link labels in isolation and test whether the destination is predictable.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Diagnosing a page that Google has not indexed.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
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