A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Perform a controlled test and inspect each event source.
- Check for overlapping tags, page refreshes and repeated callbacks.
- Use a stable transaction or submission identifier where supported.
A thank-you page view and a form-success listener may both count the same enquiry.
A mistake to avoid
Do not remove one tag without checking which reports depend on it.
How to check progress
Compare confirmed backend outcomes with recorded conversions for the same period.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Defining a qualified lead before configuring analytics.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
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