A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Describe the offer in language a buyer can evaluate.
- Check the landing page, form and follow-up process.
- Use a bounded test to identify objections and friction.
A discovery workshop offer should explain who it serves, what is produced and what happens afterward.
A mistake to avoid
Do not scale a campaign while the enquiry process is failing.
How to check progress
Track accepted leads and the reasons prospects do not progress.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Aligning search ads with landing-page intent.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
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