Make the editorial policy describe actual work
Document how drafts are prepared, which claims are checked, how examples are labeled and who receives corrections. Keep the policy proportional to the process the business actually runs. If content is AI-assisted and published under an organization byline, say so plainly. Do not imply specialist review, original research or client validation unless those steps occurred.
Worked example
Illustrative scenario; not a claim of measured client results.
A small team might use a checklist requiring primary-source checks for platform claims, clear labels for hypothetical examples and a working correction email. That is a meaningful process if consistently followed. A more impressive policy claiming multiple expert reviewers would be misleading if no such review exists. The policy should help readers understand what assurance they can reasonably expect.
Checks, limitations and next decisions
Review the policy when the workflow changes. Assign ownership for corrections and record substantive updates to affected pages. Keep the policy linked from articles, but do not rely on it to excuse inaccurate content. A reader should find the important limitation near the relevant claim as well. Accountability comes from correcting errors and maintaining the material, not from the length of the policy page.
A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- State who publishes the material and how AI assistance is used.
- Explain source selection and the limits of general guidance.
- Provide a correction route and a review trigger for changing information.
A mistake to avoid
Do not promise specialist review on every article if that review has not happened.
How to check progress
Track corrections and update the policy when the real workflow changes.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
For the wider decision process, read What GEO changes in a practical SEO programme.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
AI-assisted editorial content. Examples are illustrative, not client case studies. Read our editorial policy or report a correction.