Maintain the site's business functions
A maintenance checklist should cover availability, forms, contact routes, content accuracy, important links, measurement and recovery. Include dependency or platform updates where applicable. Assign owners and review intervals according to impact. A site can remain online while its enquiry form fails or its service information becomes misleading.
Worked example
Illustrative scenario; not a claim of measured client results.
For a service business, regularly test the contact journey through an authorized process and verify the receiving record. Review key landing pages for outdated offers and broken evidence links. Check analytics collection under intended consent conditions. Confirm that a recent recovery copy exists and that someone knows how to restore the affected site without altering unrelated projects.
Checks, limitations and next decisions
After a release or incident, run the relevant checks immediately rather than waiting for the next scheduled review. Keep a short record of findings and repairs. Avoid treating every check as equally urgent; prioritize failures that block customers or expose inaccurate information. Maintenance is an ongoing ownership process, not simply a list of technical tasks completed once at launch.
A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Check important journeys and receiving systems.
- Review changes in content, integrations and software dependencies.
- Verify backups and restore procedures on an appropriate schedule.
A mistake to avoid
Do not equate a backup file existing with a tested recovery process.
How to check progress
Track incidents, unresolved issues and the time since a successful restore test.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
For the wider decision process, read Reducing friction in a project enquiry form.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
AI-assisted editorial content. Examples are illustrative, not client case studies. Read our editorial policy or report a correction.