A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Fix broken forms, unclear instructions and mobile blockers.
- Watch representative users attempt the intended task.
- Test larger message or journey improvements with explicit assumptions.
A submit button hidden behind an overlay is worth fixing without waiting for an experiment.
A mistake to avoid
Do not invent precision from an underpowered test.
How to check progress
Record the problem observed and verify that the revised journey resolves it.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Reducing friction in a project enquiry form.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
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