A practical starting point
Work through these checks in order. Use the results to decide what needs to change in your own workflow.
- Define what the visitor should understand immediately.
- Compare alternatives that express distinct benefits or scope.
- Keep the rest of the test conditions stable where possible.
A headline naming the operational problem may outperform a vague promise of digital transformation for a specific campaign.
A mistake to avoid
Do not declare a winner from a handful of visits.
How to check progress
Evaluate qualified outcomes and whether the message attracts the intended buyer.
Your action checklist
Use this checklist while reviewing your own setup. Checkmarks are temporary and stay in this open page.
Need the wider workflow?
This quick note covers one decision. For a worked example, decision table and a fuller implementation workflow, read Reducing friction in a project enquiry form.
Further reading
Official background resources for this topic. The workflow above is general guidance, not a guarantee of a particular result.
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